1st week on Convergence Design (Day3)

Digital Communities & Participatory Culture
Chris Chadwick & Ian Bradley conducts this module.

1. Transmedia Activism
On 24 July 2010, thousands of people around the world uploaded videos of their day to You Tube to  participate in Life in a Day. It is a historic cinematic experiment to create a documentary film about a single day on earth.

3 points to consider when creating a transmedia story for activism:
(a) What are you trying to change
(b) Storytelling
(c) Resources

2. Community, Collective Intelligence & Fandom
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Digital Activism & the 4Cs Social Media Framework 
above can be applied to digital activism.

3. The Role of Fandom
In Convergence Culture Jenkins writes that fandom is characterised by these 5 things:
(a) Appropriation
(b) Participation
(c) Emotional Investment
(d) Collective Intelligence
(e) “Virtual” Community

Fanpop is a network of fan clubs for fans of television, movies, music and more to discuss and share photos, videos, news and opinions with fellow fans.

4. The Concept of Collective Intelligence
Thomas W. Malone defines collective intelligence as groups of individuals acting collectively in ways that seem intelligent. By that definition, of course, collective intelligence has been around for a very long time. Families, companies, countries, and armies: those are all examples of groups of people working together in ways that at least sometimes seem intelligent.

5. The Viral Phenomenon
a. Greenpeace Breaks Up Barbie and Ken to Save the Rainforest
Greenpeace Breaks Up Barbie and Ken to Save the Rainforest is a viral video to tell Mattel to stop destroying rainforests for toy packaging.

b. Barbie will go bald for kids with cancerbald-barbie-600x456
In response to an inspirational online campaign urging Mattel to make a Barbie for kids with cancer , the toy maker announced on its Facebook page that it will introduce a bald Barbie. The bald Barbie was one of the most talked about Barbies.

c. Greenpeace Spoofs Volkswagen’s Hit Star Wars Ad

Greenpeace Spoofs Volkswagen’s Hit Star Wars Ad attracts 40 million views online.

Task 3: Create social media awareness campaign in Liverpool

A1A
What we do?
Our group is doing for Sports & Sport People.  We focus on the football teams in Liverpool. Liverpool is famous with Everton (blue) team and Liverpool (red) team. Hence, we have done some researches on the history, slogan, song, iconic player and culture related to the football teams.

Blog: http://liverpoolsport.wordpress.com/
Twitter: https://twitter.com/hui_puah
Instagram: http://instagram.com/p/bXDc9vxfrP/

Reflection after the presentation
It is a smart way to use the existing social media networking sites like wordpress, twitter & instagram to run for a campaign. This will create viral effect & link people with same interest to this platform. Social media is a good tool to share content as well as provide a space for the community for discussion. Since, other groups are also doing topics related to Liverpool amongst music, tourism, fashion & ghost. This collaboration of small groups work will lead to collective intelligence as every group is contributing content within the same context. Check out https://twitter.com/search?q=%23LJMUconverg&src=hash.

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