Check out my portfolio

Hi? I had recently created a portfolio to show more about my works. Do feel free to check out

Screen Shot 2013-12-02 at 4.37.07 PM


Components of User Experience

Components of User Experience Design

I am arguing that UX design involves various aspects of design that focus on the user’s need. 

As refer to Matthew Magain, UX designers is to design behind the visuals. The terms like information architecture, user interface designer, user interfaction designer or usability specialist, these can all be considered as UX professionals. My argument is agreed by Matthew Magain.

Now they might specialise in marketing or technology. Maybe they come from a user research, social media, or even customer support background. Either way, they’re all asking a ton of questions, and following a quasi-scientific process to do the design behind the visuals.

The term of the user experience was coined by Don Norman while he was Vice President of the Advanced Technology Group at Apple. In his own words: “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.

According to Kimmy Paluch (2006), as refer to the diagram below each of these elements makes up a large part of the user experience designuser experience design explained

User Experience Design as a Form of Design

Based on a single or series of interactions and first-hand impressions with a product, or system, users create a rich experience that can be satisfactory, engaging, enjoyable, etc.

When we begin to speak about the design of this experience, we are referring to the planning and construction of the various parts that will affect the experience. The design consists of a strong framework with visual elements and cues for added clarity and richness.

The Definition of User Experience

Argue on the definition of User Experience design

I am arguing that UX design is the definition of how things are organised and how users will interact with them.

My argument is supported by Nielsen Norman Group (2013) which defines that “user experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design & interface design. For more details, please refer to

Matthew Magain proposed user experience to the what, when, where, why and how someone uses a product, as well as who that person is. So, what, when, where, why, how and who: these covers the user experience of a product, which is everything that affects a user’s interaction with that product.

4 reasons for learning more about the UX are:

1. You’re doing some of this stuff already
2. User- centered design is a process (It is like taking the scientific method, using analysis & measurement, & applying it to humans & their behaviour)
3. It’s not hard! (Everyone can learn the basics of user testing and card sorting, writing scenarios and creating wireframes)
4. It is challenging, rewarding, pays well and low barrier to entry.

Mobile Phone Technology Timeline

Based on my research, the information below present on timeline of mobile phone technology from year 1943 until now.

car phone_small_square1
17th Jun, 1943

First phone call made

first moblie phone_small_square2

8th Aug, 1946

First mobile phone


3rd Apr, 1973

First mobile phone call


5th Dec, 1979

First cellular network


5th Dec, 1982

Nokia’s first phone.

phone call_small_square6

3rd Aug, 1990

first mobile phone call made

first 2g phone_small_square7

5th Dec, 1990

First second generation phone


5th Jun, 1993

Introduction of texting


5th Dec, 1993

Sms first created

old phone texting_small_square10

4th Jun, 1995

First commercial text sent


5th Dec, 1996

Cell Phone fashion


2nd Apr, 1998

First phone with Bluetooth

blackberry kickstart_small_square13

2nd Jan, 1999

First blackberry


2nd Aug, 2000

First Smartphone

3g nokia_small_square15

5th Dec, 2000

First 3G phone

camera phone_small_square16

4th May, 2002

First camera phone

images (1)_small_square17

8th Sep, 2005

Music on cell phones

images (2)_small_square18

7th Jul, 2007

iPhone original

images (3)_small_square19

5th Dec, 2013

The future

Sketching User Exp. Review: Part 1


PART I: Design as Dreamcatcher

The Role of Design pg.73

Our inventions are likely to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end. —–  Henry David Thoreau

Figure 23: Inserting an Explicit Design Process Prior to Green Light

The process is represented as a funnel, since the number of concepts to emerge is always anticipated to be fewer than the number that enter. Design is a process of elimination & filtering as well as generation.

It is just as inappropriate to have an engineer manage the design process as it is to have a designer who graduated from art college be responsible for the products’s engineering details.

Figure 24: No Silos

A representation of the proposed ongoing responsibilities of the various teams throughout the overall process. Of central importance for our purposes is the notion that “design” includes the design of the business & engineering plans, as well as the product itself. In this way it is no different than filmmaking.

The Question of Design pg.95

Societies do not evolve because their members simply grow old, but rather because their mutual relations are transformed. —- Hya Prigogine

The activity of sketching is design. So, even if we can’t define design, we can perhaps nevertheless still gain some insights into its nature & practice by taking some time to delve the nature of sketching.

Figure 32: Two Renderings of a Mountain Bike
The above view is expository. It shows the design in an objective way. In the one on the facing page, it was decided to render the bike in a stance that was less neutral —- one that started to project some character, a kind of embedded playfulness.

Designing Interactions Review: Part 10

10 People and Prototypes

Various people

The hierarchy is based on the type of human factors that is relevant to the design context in each level of complexity

a Bill Moggridge
Bill Moggridge describes the process of interaction design as it is practiced at IDEO. He believes that if we think first about people and then try, try, and try again to prototype designs, we stand a good chance of creating innovative solutions that people will value and enjoy.

b Jane Fulton Suri

Jane Fulton Suri has pioneered the integration of human factors into the design process at IDEO. She has developed methods that help design teams learn about people and derive insights from that knowledge to inspire design. She has also explored the use of prototypes for understanding existing experiences, investigating design ideas, and communicating design concepts.

IDEO methods cards

Learn: Flow analysis, Cognitive task analysis, Historical analysis & Affinity diagrams

Look: Fly on the wall, A day in the life, Shadowing & Personal inventory
2013-10-09 18.34.44Ask: Conceptual landscape, Collage, Foreign correspondents & Card sort

Try: Empathy tools, Scenarios, Next year’s headlines & Informance

Designing Interactions Review: Part 9

9 Futures and Alternative Nows

Energy Futures, London Science Museum, 2004: a scenario from Dunne & Ruby shows children growing meat to provide energy to operate TV

a.Tony Dunne and Fiona Raby

Energy Futures, London Science Museum, 2004
Top left: Teddy bear blood bag Top right: “Animals for Energy” manual
Bottom left: Electrolyser Backpack Bottom right: Company uniform for family energy producers

Tony Dunne and Fiona Raby teach interaction design at the Royal College of Art in London. They suggest an alternative now that belongs more in the aesthetic mists of the arts than in the pragmatics of functionalism, exploring complex pleasures and existential design with a delicate wit that makes you smile on reflection.

b. John Maeda
20131009_170331  20131009_00285720131009_002904

John Maeda is a digital artist and designer, and professor at the MIT Media Lab. In his research initiative called Simplicity, he seeks to return to simpler values and behaviors in the digital realm. He is inspired by the rethinking of design at the Bauhaus, and looks for a new and simpler future for the information revolution?